We are one of Ireland's top web design and development companies, offering a wide range of website services to suit the internet needs of both public and private organisations in Ireland.
Established in 1998, our services are founded on over 12 years of web site design experience, providing us with the expertise to translate your requirements into a customised, strategic web site which will captivate your customers and support your business.
We are about the complete web design package being offered to you, we pride ourselves on providing a professional, reliable and unique web service specifically tailored to you at an affordable price.
The concept behind Google AdWords:
We create an "AdWords" account for our clients, then with them select the words/phrases that should trigger their ads and the maximum amount they will pay per click. When a potential customer searches on Google, ads (also known as "creatives" within Google) for relevant words/phrases appear as "sponsored links" on the right side of the screen, and sometimes above the main search results. Click-through rates (CTR) for the ads are about 8% for the first ad, 5% for the second one, and 2.5% for the third one. Search results can return from 0 to 12 ads.
The ordering of the paid-for listings depends on other advertisers' bids (PPC) and the "Quality Score" of all ads shown for a given search. The search-engine system calculates the quality score on the basis of historical click-through rates, relevance of an advertiser's ad text and keywords, an advertiser's account history, and other relevance factors as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords... more The minimum bid takes into consideration the quality of the landing page as well, which includes the relevancy and originality of content, navigability, and transparency into the nature of the business. Though Google has released a list of full guidelines for sites, the precise formula and meaning of relevance and its definition is in part secret to Google and the parameters used can change dynamically.
The auction mechanism that determines the order of the ads is a generalized second-price auction. This is claimed to have the property that the participants do not necessarily fare best when they truthfully reveal any private information asked for by the auction mechanism (in this case, the value of the keyword to them, in the form of a "truthful" bid).
Content Management: Run your own site yourself easily with our Content Management System. Upload text, images and products etc as easy as adding an email attachment.
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