“Evolution not Revolution”
Overall, redesigning your website without rebuilding it can be a great way to improve the look and feel of your website without having to invest in a full rebuild.
SEO: If your website is well-ranked in search engines, you don’t want to do anything that could jeopardize that ranking. A redesign can be done in a way that minimizes or improves the impact on SEO.
What is website redesign / upgrade?
Sometime a website just needs freshening up, updating and modernising, rather than starting from scratch. Perhaps the response from your customers to your website is positive.
A sizable amount of our work is updating and improving existing sites but keeping many of the elements.
This can be generally less costly than a total rebuild, or it can focus the spend on “content” rather than “layout”.
We updated our website recently but kept the general format the same as it has worked and also it matches the layout/style of many of our customers.
Redesign case studies
in both cases, it was felt that a redesign was required to keep in line with industry trends.
DNA IT Solutions
There are a few reasons why you might choose to redesign your website without rebuilding it.
Cost: A redesign is typically less expensive than a rebuild, as it does not involve starting from scratch.
Time: A redesign can also be completed more quickly than a rebuild.
Functionality: If your website is still functionally sound, and you are simply looking to update the look and feel, a redesign may be all you need.
Content: If you have a lot of content on your website, and you don’t want to have to recreate it all, a redesign may be the best option.
SEO: If your website is well-ranked in search engines, you don’t want to do anything that could jeopardize that ranking. A redesign can be done in a way that minimizes the impact on SEO.
Here are some specific examples of things you can do to redesign your website without rebuilding it:
- Update the website’s design template
- Change the website’s colors and fonts
- Add or remove features
- Update the website’s content
- Improve the website’s navigation
- Improve the responsiveness/mobile layout
If you are not sure whether a redesign or a rebuild is right for you, it is best to consult with a web development professional. They can assess your website’s needs and recommend the best course of action.
Here are some additional benefits of redesigning your website without rebuilding it:
- You can maintain your existing branding and identity.
- You can keep your existing content and URLs, which can help to preserve your website’s SEO ranking.
- You can make changes to your website more quickly and easily.
- You can save money on web development costs.